The Corporation: Part 14 – A Private Celebration

Promoting the BEAST

The “team” emblems (logos and 3D creations) are used to promote the BEAST. Disney has gone so far as to create a ‘town’ built to look like a small town – which demonstrates the affection Americans have always had for their small towns. The Disney propagandist describes Disney using human terms. The anthropomorphizing of a business model makes even less sense than the anthropomorphizing of a living pet.

“The Disney Brand speaks of reassurance, it speaks of tradition, it speaks of quality . . . ”

It like to hear the corporate charter of Disney, Inc say anything.

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